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Waste World

Released on #BlackFriday, ‘Waste World’ interrogates the impacts of Fast Fashion and consumer waste with a series of subvertising installations. Timed for release on the biggest global retail event of the year, ‘Waste World’ looks at the true impact of the world’s rubbish – from clothes to plastic to e-waste – and those most affected by it.

This campaign sees advertising spaces become a lens through which we can view the profound social and environmental impacts of consumer waste in countries and communities hidden from view. Waste World makes the invisible sides of consumerism visible. It unites disparate communities connected to these cycles of consumption and puts them face-to-face, collapsing space and time.