Date: 2012 – ongoing
Brandalism is an award winning international collective of over 80 artists that collaborate together to interrogate and challenge corporate greenwashing and climate misinformation in public space.
By embedding non-hierarchical working processes into large scale, public realm interventions, Brandalism aims to re-democratise access to public space for the communication of grassroots storytelling. Brandalism use collective forms of participation and consensus-based organising models that operate in relation to the state and corporate hegemonies that exists over the creation of message and meaning in public space. By mobilising artists via a network-based approach; and by facilitating the training of up to 100 people at a time in the methods of subvertising, Brandalism attempts to manifest the Right to the City concept in urban spaces at key media and political moments.
By applying Beuys’ theory concerning social sculpture and by intervening into persuassion architectures that usually celebrate consumption, Brandalism use ‘subvertising’, short for ‘subverting advertising’, as a protest model and lens through which we can view the multiple social and environmental justice issues that capitalism exacerbates.
Brandalism also works actively with frontline social and environmental justice movement organisers and activists to share creative tactics, skills and theory to aid groups in achieving their political struggles.
The Brandalism network has partners in various EU states, the Americas and Asia.
Bill Posters is co-founder of the Brandalism project.
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